Lead Paid Search Strategist
Core
Develop and execute strategic SEM campaigns to drive online visibility, website traffic, and conversions for digital health and e-commerce clients.
Role type
Lead Paid Search Strategist (via careerplan.io/jobs/49-00D-0E-271-lead-paid-search-strategist-at-outerbox)
Builds
PPC campaigns, ad copy, landing pages, and Quarterly Business Reports (QBRs) for client accounts
Domain
Digital advertising / E-commerce / Health tech
Required skills
SEM strategy, keyword research, budget forecasting, A/B testing, team leadership, data analysis, client communication, Google Ads management, feed management
Preferred skills
SEO, web analytics, enterprise-level paid media experience
Technologies
Google Ads, Bing Ads, Google Analytics, project management systems, AI applications
Responsibilities
Develop and execute SEM strategies; create and optimize PPC campaigns; lead and mentor a team of strategists; analyze campaign performance and generate reports; communicate with clients to align on goals and present results
Seniority
Senior, hands-on IC with team leadership
