General Manager, Brand & Content
Core
Lead the Kitchen Warehouse masterbrand and in-house brand identities, managing a multidisciplinary team of 20 to deliver consistent cross-channel campaigns, content, and creative standards across physical and digital retail environments.
Role type
Executive General Manager, Brand & Content
Builds
Customer-facing brand campaigns, content assets, and creative standards for a multi-channel retail business.
Domain
Retail / Consumer Goods / Brand Management
Deliverable
product features
Required skills
Brand strategy, cross-channel campaign management, creative leadership, budget ownership, stakeholder influence, team building across geographies, commercial prioritization, brand health measurement.
Preferred skills
Experience in product-led businesses, managing internal creative services under constraint, multi-location team leadership.
Responsibilities
Define and maintain brand positioning, identity, and tone of voice; manage the campaign calendar and cross-functional coordination; oversee creative lockups and content supply chain; manage brand and content budgets; drive top-of-funnel brand demand and store foot traffic; manage external agency and influencer relationships; measure and report on brand health metrics.
Seniority
Executive, hands-on leadership