Senior Director, Account Management - Shopper Marketing & Integrated Commerce
Core
Lead and support integrated omnicommerce and shopper marketing campaigns for high-profile CPG accounts, combining traditional brand marketing with retail media expertise.
Role type
Senior Director, Account Management (Shopper Marketing & Integrated Commerce)
Builds
Strategic omnichannel marketing plans and shopper/retail media campaigns for CPG brands
Domain
Consumer Packaged Goods (CPG), Retail Media, Integrated Commerce
Deliverable
product features
Required skills
Client relationship management, Strategic planning, Omnichannel marketing, Retail media networks, Budget management, Team leadership, Cross-functional collaboration, Business acumen, Data analysis, Creative problem-solving
Preferred skills
Master's degree in advertising/marketing, Experience with Joint Business Planning, Knowledge of third-party commerce media partners
Technologies
Retail media networks, Third-party commerce media partners
Responsibilities
Serve as key point of contact between clients and agency; Drive projects from brief to execution; Provide strategic support for omnichannel marketing plans; Manage client expectations and align work processes; Identify new business opportunities; Mentor junior team members; Create and manage project budgets.
Seniority
Senior Director, hands-on leadership with strategic oversight