Principal, Strategic Account Analytics
Core
Senior analytics leader transforming complex datasets into actionable business strategies for high-profile enterprise clients to drive marketing and advertising decisions.
Role type
Principal, Strategic Account Analytics (Senior IC)
Builds
Measurement strategies, analytics roadmaps, and data-driven recommendations for global brands.
Domain
Digital marketing, ad tech, marketing measurement, identity data.
Required skills
Advanced analytics, strategic consulting, data storytelling, stakeholder management, campaign performance analysis, attribution modeling, marketing mix modeling (MMM), incrementality testing, AI-enabled analytics tools.
Preferred skills
Identity-based measurement, experience with Google Campaign Manager/Analytics/Adobe Analytics, Fortune 500 client experience, assisted coding/automation workflows.
Responsibilities
Develop analytics roadmaps and measurement strategies; partner with Sales and agencies to influence investment decisions; translate complex findings into executive recommendations; guide advanced analyses on audience, campaign, and sales data; mentor analytics leaders.
Seniority
Principal, hands-on IC with mentorship
