Senior Planner (Integrated)
Core
Develop media strategies, channel recommendations, and detailed media plans while executing integrated campaigns across online and offline channels.
Role type
Senior media planner
Builds
Integrated media campaigns and media plans for clients
Domain
Marketing and digital advertising
Required skills
Media planning, media buying, campaign execution, data analysis, negotiation, project management, ad trafficking, website tagging, performance monitoring, cost reconciliation
Preferred skills
Understanding of traditional and digital media channels, strong organizational skills, analytical problem-solving
Technologies
MMR, Reach Planner, Keyword Planner, Ads Managers, GWI, Nielsen Clear Decisions
Responsibilities
Support development of media strategies and detailed media plans; conduct competitive monitoring and media trend analysis; liaise with media owners to negotiate rates; manage advertising bookings; prepare campaign implementation documents; support digital ad operations including ad trafficking and website tagging; monitor campaign delivery and performance; prepare performance reports and cost reconciliations; coordinate with clients, agencies, and vendors.
Seniority
Mid-level, hands-on IC