Online Marketing Manager (m/w/d) E-Commerce
Core
Plan and operate paid advertising campaigns (Google Ads, Meta Ads) and manage email marketing, CRM, and technical shop content for an e-commerce hair care brand.
Role type
Online Marketing Manager (E-Commerce)
Builds
Paid ad campaigns, email newsletters, CRM reactivation flows, and e-commerce shop content
Domain
E-commerce / Beauty & Personal Care
Required skills
Google Ads, Meta Ads, GA4, Looker Studio, A/B testing, CRM automation, Shopware 6 backend management
Preferred skills
Google Tag Manager, Google Merchant Center, Brevo
Technologies
Google Ads, Meta Ads Manager, Google Analytics 4, Looker Studio, Google Tag Manager, Shopware 6, Brevo
Responsibilities
Plan and steer Google Ads and Meta Ads campaigns; Create, send, and analyze newsletters with segmentation and automation; Maintain KPI dashboards and derive optimization recommendations; Manage and develop shop content in Shopware 6 backend; Support CRM trigger emails and reactivation campaigns.
Seniority
Mid-level, hands-on IC
