SVP, Media
Core
Senior strategic partner leading integrated media strategy, planning, and measurement for Retail accounts, ensuring creative, media, audience, and measurement work as one connected system.
Role type
SVP, Media Strategy and Planning
Builds
Innovative media strategies, communications plans, and long-range campaign planning for Retail clients.
Domain
Digital Marketing / Media Planning / Retail Industry
Required skills
Media strategy and planning, Media mix modeling, Scenario planning, Strategic budget guidance, Omni-channel customer experience, Team leadership, Client stakeholder management, New business development, Data-to-action translation, Holding company navigation
Preferred skills
Experience with Retail accounts, Experience in media pitches, Experience navigating matrixed organizations
Technologies
Media mix modeling tools, Analytics platforms, Scenario planning software
Responsibilities
Serve as a trusted advisor to senior client stakeholders, overseeing the full media strategy and planning function, Lead the development of communications plans and strategic planning across media performance and audience, Provide staffing recommendations and team development, Champion the evolution of the paid strategy discipline.
Seniority
Executive (SVP), Strategy & Mentorship