Digital Communications Automation Specialist
Core
Develop and manage automated digital communications (email, SMS) using Salesforce Marketing Cloud to drive member engagement and traffic.
Role type
Senior IC digital communications automation specialist
Builds
Automated email and SMS journeys, web content CTAs, and communication reports
Domain
Healthcare member engagement / Marketing automation
Required skills
Salesforce Marketing Cloud, HTML, SQL, AMPscript, Journey Builder, Automation Studio, data validation, project management
Preferred skills
Adobe Marketing Cloud, graphic design, modern programming languages
Technologies
Salesforce Marketing Cloud, AMPscript, Journey Builder, Automation Studio, Content Builder, MobileConnect
Responsibilities
Develop engaging digital content for email and SMS; create graphic layouts and imagery; build automated journeys and test engagement paths; analyze metrics and reports to measure performance; manage cross-functional communication calendars and tactic deployments.
Seniority
Senior, hands-on IC