Vice President, Health Media
Core
Senior strategic leader driving integrated communications strategies for healthcare brands, blending earned media, creator partnerships, and digital storytelling to build credibility and influence.
Role type
Senior IC Vice President, Health Media
Builds
Integrated communications programs connecting earned media, creators, social, communities, podcasts, newsletters, and paid amplification for healthcare clients.
Domain
Healthcare + Digital Media & Creator Economy
Required skills
Strategic communications planning, healthcare industry expertise, creator/influencer strategy, relationship building with media and creators, translating complex health topics into compelling narratives, AI adoption in communications, measurement framework development, team mentorship.
Preferred skills
Experience with Captiv8 or similar creator management platforms, navigating regulated healthcare environments and compliance considerations.
Technologies
Captiv8, LLMs, AI discovery tools, Instagram, TikTok, YouTube, Reddit, LinkedIn, Substack, podcast platforms.
Responsibilities
Serve as a senior strategic counselor to healthcare clients on communications trends and reputation. Translate audience behaviors and platform trends into actionable strategies. Develop integrated programs connecting earned media, creators, and digital channels. Build and cultivate relationships with digital journalists, creators, and media partners. Lead creator and influencer strategies from identification to optimization. Identify thought leadership and new business opportunities. Champion practical AI adoption across communications planning and content development. Mentor and develop talent within the practice.
Seniority
Senior, hands-on IC with leadership responsibilities