Senior Social Media Marketer
Core
Own Abridge's end-to-end social strategy on X and LinkedIn to build a public voice for an AI healthcare platform, serving both the AI/tech community and the healthcare industry.
Role type
Senior individual contributor social media marketer
Builds
A credible public presence and community for an enterprise AI platform in healthcare
Domain
Healthcare technology and Generative AI
Deliverable
product features (social media presence and community)
Required skills
Social media strategy, content creation (writing, video, carousels), employee advocacy program management, community management, AI tool utilization, data analytics for social metrics, cross-functional partnership
Preferred skills
Creator/journalist background, personal social following, on-camera comfort
Technologies
X (Twitter), LinkedIn, Instagram, AI content tools
Responsibilities
Set editorial direction and content cadence for X and LinkedIn; build parallel social motions for AI and healthcare audiences; run an employee-as-influencer program; write and edit high-volume content; brief and capture content including short-form video; build community through engagement and events; measure social impact on brand and pipeline; partner with Comms, Product Marketing, and Events teams
Seniority
Senior, hands-on IC