Search Planner
Core
Managing paid search accounts for healthcare clients through budget pacing, keyword research, ad copy development, and campaign optimization.
Role type
Mid-level Paid Search Planner
Builds
Client-side paid search campaigns and performance reports
Domain
Healthcare marketing & advertising
Required skills
Paid search optimization, keyword research, ad copy development, budget pacing, competitive analysis, data analysis, Microsoft Excel, PowerPoint, Google Analytics, Microsoft Advertising, Google Ads (AdWords), SA360
Preferred skills
Experience with healthcare/finance/sensitive industry clients, process innovation, presentation skills
Responsibilities
Manage paid search accounts including budget pacing and monitoring, generate keyword lists and assist with ad copy, implement and track client campaigns, conduct keyword and competitive research, produce campaign performance reports, recommend testing opportunities and optimizations, communicate findings to internal teams and clients
Seniority
Mid-level, hands-on IC