Associate Director, Precision
Core
Hands-on leader guiding a team in the execution and optimization of programmatic campaigns, serving as a trusted partner to clients and internal teams.
Role type
Senior IC programmatic media director
Builds
Programmatic media campaigns across display, video, mobile, and social formats
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic media strategy, DSP/DMP platform management, client relationship management, data analysis and optimization, privacy standards compliance, team coaching and mentorship, cross-channel integration, project management
Preferred skills
Experience mentoring direct reports, standardizing processes across teams, advanced Excel skills, familiarity with digital workflow tools (traffic sheets, creative rotations, Prisma, billing)
Technologies
The Trade Desk, DV360, Yahoo DSP, Amazon DSP, CM360, GA4, Looker, Tableau, IAS, DoubleVerify, Privacy Sandbox, clean rooms
Responsibilities
Oversee programmatic campaign execution across DSP/DMP platforms ensuring alignment with client KPIs; Communicate digital strategies and rationale for tactical approaches to clients and internal teams; Maintain strong client relationships through proactive communication and performance insights; Contribute to strategic POVs and innovation discussions; Partner with analytics to interpret campaign data and identify optimization opportunities; Coach and mentor the team on optimization strategies and client communication; Leverage AI-based tools to enhance Programmatic Activation efficiency
Seniority
Senior, hands-on IC with leadership responsibilities