Digital Activation Manager
Core
Lead the planning, activation, optimisation and performance of SEM campaigns across multiple business initiatives and brand priorities for two of Australia's most recognised automotive brands.
Role type
Senior Search Executive / Digital Activation Manager
Builds
Performance media strategies and measurable business outcomes for automotive clients
Domain
Digital Marketing / Performance Media / Automotive
Required skills
Google Ads (Search, Shopping, Performance Max), campaign forecasting, budget pacing, KPI delivery, programmatic media (DV360), GA4, Looker Studio, Power BI, Excel, client relationship management, data analysis, mentoring
Preferred skills
Generative Search, AI-powered search, emerging platform opportunities
Technologies
Google Ads, DV360, GA4, Looker Studio, Power BI, Excel
Responsibilities
Lead planning, activation, optimisation and performance of SEM campaigns; Develop performance media strategies aligned to client objectives; Manage campaign forecasting, budget pacing, KPI delivery and ongoing performance optimisation; Translate campaign results into meaningful insights and strategic recommendations; Drive innovation through experimentation, automation, audience-led activation and emerging platform opportunities; Coach and support junior team members
Seniority
Senior, hands-on IC
