Digital Activation Manager
Core
Lead end-to-end digital activation for Samsung Australia campaigns across social, programmatic, and YouTube channels to connect millions of consumers.
Role type
Senior Digital Activation Manager
Builds
Social, programmatic, and YouTube campaigns for Samsung's Mobile, TV, and digital appliance portfolio.
Domain
Digital Marketing / Programmatic Media Buying
Required skills
Social media buying, Programmatic media buying, YouTube campaign management, Audience targeting, Automated bidding, Data-led measurement, Brand safety governance, Campaign trafficking
Preferred skills
Tier 1 tech/retail/mobile client experience, Multi-market team experience
Technologies
Meta, TikTok, X, Reddit, DV360, YouTube Ads, Ads Data Hub, Conversion Lift, Search Lift
Responsibilities
Manage campaign setup, trafficking, optimization, pacing, and budget delivery; Develop and optimize audience strategies using first-party and lookalike data; Monitor performance and implement data-driven recommendations; Ensure brand safety and quality assurance; Partner with internal specialists and client stakeholders.
Seniority
Mid-Senior, hands-on IC