Digital Planner (Categoria Protetta L68/99)
Core
Responsible for operational campaign management, budgeting, and digital media planning for a key client in the protected categories.
Role type
Digital Planner (Protected Categories)
Builds
Digital media plans and campaign activations for client brands
Domain
Digital Marketing / Media Buying
Required skills
Digital media planning, Programmatic buying, Social media planning, Budget management, Publisher negotiation, Data analysis, Excel (Pivot tables), PowerPoint, English (B1+), Knowledge of DSPs and Ad Managers (DV360, CM, SA360, GA, Amazon DSP, TheTradeDesk, TikTok)
Preferred skills
CTV planning, Influencer marketing, Reservation planning
Technologies
DV360, CM, SA360, GA, Amazon DSP, TheTradeDesk Business Manager, TikTok Ads Manager
Responsibilities
Act as Point of Contact for the client in operational campaign management; Manage client budget; Assist in developing annual digital strategy; Produce digital media plans and negotiate with publishers; Supervise campaign setup and creative workflow; Monitor campaign performance and produce post-campaign reports/QBRs; Track PO reconciliation; Maintain relationships with media partners; Analyze market research data and share insights with clients.
Seniority
Mid-level (3+ years experience)