Marketing Guru
Core
Define company-level marketing strategy and performance standards, conducting marketing as R&D (hypotheses → tests → results) to generate predictable inbound leads from US/Europe markets.
Role type
Senior B2B Growth Marketing Strategist
Builds
Marketing systems, landing pages, advertising campaigns, and content assets that support the sales funnel.
Domain
B2B SaaS / FinTech / Custom Software Development
Required skills
B2B/B2C marketing strategy, digital and content strategy, hypothesis testing, data analytics, budget optimization, team management, C-suite communication, IT market immersion, financial maturity.
Preferred skills
Experience in US and Western European markets, ability to link marketing metrics to financial indicators.
Technologies
CV, UV, CPL, ROI, landing pages, advertising platforms.
Responsibilities
Define marketing strategy and performance standards; conduct marketing as research and development; ensure predictable flow of new inbound leads; link marketing to revenue; manage full cycle of marketing functions; build brand awareness in target markets.
Seniority
Senior, hands-on IC with leadership capabilities
