Senior Strategist
Core
Senior strategist leading brand planning, creative strategy, and audience insights for health brands to drive business growth and launch major global brands.
Role type
Senior Strategist (Advertising/Marketing Agency)
Builds
Brand campaigns, digital products, and services for health brands
Domain
Healthcare / Digital Marketing / Brand Strategy
Deliverable
product features
Required skills
Brand planning, customer journey analysis, creative strategy, new business pitching, workshop facilitation, audience research, scientific narrative development, strategic presentation design
Preferred skills
Healthcare industry experience, AI fluency
Technologies
Digital and emerging technologies
Responsibilities
Lead brand planning process, analyze customer funnel, translate commercial objectives to marketing objectives, lead positioning for global brand launches, develop creative briefs, own new business pitch strategy, run audience interviews, strengthen scientific narratives, input on measurement frameworks
