Performance Creative Manager
Core
Build and lead the creative engine for an eight-figure monthly paid media program, defining testing frameworks and owning creative-driven CPA improvement across Meta, TikTok, YouTube, and AppLovin.
Role type
Senior Performance Creative Manager (Builder)
Builds
Channel-dedicated pods of creative strategists, designers, and video editors working alongside media buyers.
Domain
Digital Marketing / Paid Media / Healthcare
Required skills
Paid media management ($50M+/year), Creative team leadership (5+ people), Creative testing at scale, UGC creator program management, Creative analytics and tagging taxonomies, Brand guardrails and legal compliance systems, Cross-channel creative review cadence
Preferred skills
Healthcare or regulated industry experience, Marketplace business experience, Fast-paced startup environment experience
Technologies
Meta, TikTok, YouTube, AppLovin
Responsibilities
Build, hire, and mentor the performance creative organization; Define and run the creative testing framework; Own the creative analytics foundation; Stand up and govern the content library; Own the shoot roadmap and external creator/contractor budget; Negotiate and own the brand guardrails system; Own regulatory and legal compliance systems for creative; Run the cross-pod creative review cadence
Seniority
Senior, hands-on IC
