Senior Vice President, Brand Strategy
Core
Define brand positioning, uncover insights, and guide integrated communications for healthcare brands to resonate with HCP and patient audiences.
Role type
Senior Vice President, Brand Strategy
Builds
Brand strategies and integrated communications for healthcare brands
Domain
Healthcare / Pharmaceutical marketing
Deliverable
product features
Required skills
Brand strategy, insight generation, creative brief development, client presentation, team leadership, market research, pitch development, strategic storytelling
Preferred skills
Healthcare/pharma marketing experience, HCP and patient audience expertise, analytical thinking, creative thinking
Technologies
None stated
Responsibilities
Guide strategic direction of key brands; Partner with creative and account teams to develop strategies; Identify insights to inform creative thinking; Lead development of creative briefs; Act as senior strategic voice with clients; Collaborate on market research; Contribute to new business and pitch development; Mentor junior team members; Provide thought leadership.
Seniority
Senior, hands-on IC with leadership responsibilities
