Sr. Product Marketing Manager, Content Cloud
Core
Own the commercial strategy for Content Cloud (headless CMS, Assets/DAM, Launch), including positioning, packaging, launches, buyer narratives, pricing, and competitive strategy to protect and expand the largest installed base.
Role type
Senior individual contributor product marketing manager
Builds
Commercial strategy, buyer narratives, battlecards, win/loss insights, pricing models, and go-to-market adoption plans for enterprise content infrastructure products.
Domain
B2B SaaS, Content Management Systems (CMS), Digital Asset Management (DAM), Enterprise Software
Deliverable
product features
Required skills
B2B SaaS product marketing, headless CMS/DXP/DAM category expertise, enterprise sales cycle management, pricing and packaging strategy, competitive intelligence analysis, live product demonstration, adoption metrics analysis, executive communication
Preferred skills
Retail/commerce experience, developer audience engagement, partner ecosystem management, product-led growth, search optimization
Technologies
Contentstack, Headless CMS, DAM, Launch platform
Responsibilities
Own the commercial strategy for Content Cloud including positioning, packaging, launches, and field readiness; Drive renewal and expansion narratives for the largest installed base; Lead competitive strategy including battlecards and RFP support; Define and measure adoption goals using data; Represent the company externally through demos and webinars; Mentor the broader product marketing team.
Seniority
Senior, hands-on IC