Associate Director, Data and Analysis
Core
Lead strategic data-driven growth for clients by implementing data frameworks, developing marketing strategies, and executing test-and-learn experiments.
Role type
Senior IC marketing data strategy lead (Associate Director)
Builds
Strategic marketing solutions, CRM measurement frameworks, and test-and-learn experiments for global brands
Domain
Digital marketing, advertising, and data analytics
Deliverable
product features
Required skills
Strategic data-driven growth leadership, CRM measurement framework development, test-and-learn experiment design, statistical learning methods, digital data technologies, team management, client relationship management, project execution
Preferred skills
Generative AI tools, retail media platforms, advanced degree, experience in ad tech or consulting
Technologies
DMPs, Google Analytics, digital pixel tracking, site tagging, A/B testing tools, CRM/CDP platforms, retail media platforms
Responsibilities
Implement conceptual data frameworks and develop effective marketing strategies, expand client work scope, evaluate new data opportunities, foster creative thinking on data usage, lead CRM measurement and LTV strategy development, execute experiments across media and site, manage project execution and best practices, build collaborative team environment
Seniority
Senior, hands-on IC with team leadership
