Strategist, Retail Media
Core
Develop and execute innovative retail media strategies to drive revenue growth, increase brand awareness, and enhance customer experience for CPG clients.
Role type
Retail Media Strategist
Builds
Media campaigns across paid search, social media, display advertising, and e-commerce
Domain
Retail Media / CPG Marketing
Required skills
Retail media strategy, paid search, social media, display advertising, e-commerce, shopper strategy, CPG relationships, joint business planning, analytical skills, data synthesis, client presentation
Preferred skills
Mentoring junior team members, thought leadership, industry trend analysis
Technologies
HOK platforms, retail media networks, third-party commerce media partners
Responsibilities
Develop comprehensive retail media strategies aligned with business objectives, lead and mentor junior team members, collaborate with cross-functional teams to integrate media plans, partner with Shopper Strategy, negotiate media buys, provide campaign reporting and optimization recommendations, educate agency colleagues on digital strategies
Seniority
Mid-level, hands-on IC