Senior Associate, Planning
Core
Manage day-to-day planning and buying across digital programs including broadband video, brand-specific online plans, and TV-centric digital extensions for Spark Foundry Digital clients.
Role type
Senior Associate, Digital Media Planning & Buying
Builds
Integrated digital media plans and buying programs for client brands
Domain
Digital Advertising & Media Buying
Required skills
Digital media planning, Media buying, Negotiation, Data analysis, Client communication
Preferred skills
Experience with emerging media (TV 2.0, gaming, mobile), Integrated communication planning
Technologies
Mediaocean, MBox, Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, Integral Ad Science, PowerPoint, Excel, Word
Responsibilities
Develop digital media plan recommendations, Negotiate and buy approved digital media programs, Develop success metrics and measurement goals, Report on and optimize digital programs
Seniority
Senior, hands-on IC