Global Planning Manager
Core
Lead the development of audience-first media and campaign plans for LEGO, turning insight and data into clear recommendations.
Role type
Senior media planning manager
Builds
Global media guidelines and playbooks for LEGO across Owned, Earned, Shared, and Paid touchpoints
Domain
Advertising / Media Planning
Deliverable
product features
Required skills
Media planning, Audience insight, Data analysis, Strategic planning, Cross-functional collaboration, Client presentation
Preferred skills
Knowledge of digital and broader media channels, Experience with GWI/TGI/social listening tools, Experience in families/children/entertainment/gaming/retail
Technologies
GWI, TGI, Social listening platforms, Excel, PowerPoint
Responsibilities
Lead the development of audience-first media and campaign plans, Partner with LEGO stakeholders and agency teams, Develop global media guidelines across Owned, Earned, Shared and Paid touchpoints, Bring together specialists across Commerce, Data & Analytics, Insights and Partnerships, Maintain global media playbooks and planning frameworks
Seniority
Senior, hands-on IC