Director of Product Marketing
Core
Own product marketing strategy, positioning, narrative, and go-to-market plans for Help Scout's AI-driven platform to define how customers and the industry understand the product.
Role type
Director of Product Marketing (B2B SaaS/AI)
Builds
Product marketing frameworks, launch strategies, and competitive intelligence that drive product-led growth and revenue.
Domain
B2B SaaS / AI Platform
Required skills
B2B SaaS product marketing strategy, positioning and messaging, buyer personas/ICP, sales enablement, product launches, competitive intelligence analysis, team management and coaching, AI tool proficiency, storytelling and narrative building
Preferred skills
Experience marketing AI features or products, async remote collaboration expertise
Technologies
AI tools (specific tools not listed)
Responsibilities
Set and execute quarterly and long-term product marketing strategy; manage and coach the Lead Product Marketing Manager; enable sales, support, and teammates with product knowledge; shape strategic competitive intelligence; own major product launches and release events; represent the product story externally via content and media.
Seniority
Director, hands-on IC with people management