Head of Digital - Melbourne
Core
Lead performance media strategy for new business development and enhance the quality of performance planning outputs for clients in the digital landscape.
Role type
Senior leadership digital performance marketing head
Builds
Cohesive cross-channel performance strategies, campaign optimizations, and digital maturity programs for clients
Domain
Digital marketing, performance media, ad technology
Required skills
Digital performance marketing strategy, Paid Search, SEO, Paid Social, Programmatic/Retail Media, Website/App Analytics, Client stakeholder management, Team leadership, New business development, Data-driven insights, Financial acumen
Preferred skills
APAC market experience, Generative AI implementation, AdTech setup expertise
Technologies
Search, Social, Programmatic platforms, Generative AI tools, AdTech systems
Responsibilities
Elevate performance planning outputs and align with client objectives, Govern ad account health audits and platform compliance, Collaborate with cross-functional teams to integrate digital strategies, Identify and test bespoke solutions with media/tech partners, Lead client onboarding and digital activation processes, Establish relationships with senior clients to drive digital maturity programs
Seniority
Senior, hands-on IC