Performance Marketing & Lead Generation Manager (m/w/d)
Core
Develop and manage digital B2B lead generation campaigns across multiple channels to generate qualified inquiries for the ELSEN logistics group.
Role type
Performance Marketing & Lead Generation Manager
Builds
B2B lead generation campaigns, landing pages, and content assets for logistics services
Domain
Logistics / B2B Marketing
Required skills
Performance marketing, B2B lead generation, Paid media, Conversion optimization, A/B testing, Data analysis, CRM/Marketing automation, Content creation, AI tool usage, Budget management
Preferred skills
Knowledge of CRM/Lead management systems, Experience with generative AI tools
Technologies
Search engines, Business networks, Retargeting, Newsletter platforms, Landing page builders, Ad platforms, Analytics tools, CRM systems, Marketing automation platforms, AI tools
Responsibilities
Develop and execute digital campaigns across search, social, and email channels; Create landing pages, ad creatives, and lead magnets; Analyze target audiences and search intent using AI tools; Design and optimize A/B tests based on cost and conversion metrics; Collaborate with sales to define lead qualification criteria; Manage budgets, tracking, and performance dashboards.
Seniority
Mid-Senior, hands-on IC
