Manager, Audience Strategy
Core
Develop and present data-driven audience strategies, translating client business objectives into actionable frameworks to drive growth through scalable, data-led solutions.
Role type
Manager, Audience Strategy
Builds
Audience segments and strategies for digital, video, mobile, and offline campaigns across programmatic and social channels.
Domain
Media & Advertising / Data & Analytics
Deliverable
product features
Required skills
Media strategy, audience segmentation, research methodologies, advertising technology, data visualization, client communication, campaign management, ad tech platforms, identity solutions, web analytics
Preferred skills
Programmatic and social execution, audience building platforms, DSP/SSP management, third-party data integration, customer acquisition optimization
Technologies
Lotame, Epsilon, Vividata, GWI, Tableau, R, Microsoft Excel, PowerPoint, Google Analytics, DSPs, SSPs, CDPs, Ad Servers
Responsibilities
Develop and present data-driven audience strategies for client recommendations; Translate client objectives into actionable audience strategies identifying net-new opportunities; Manage audience creation using platforms like Lotame and push to activation channels; Use research tools to define, segment, and analyze audiences; Lead client communication on audience solutions and performance; Partner with planning and activation teams for seamless execution; Contribute to tracking and measurement discussions across channels; Drive education and adoption of audience solutions; Collaborate with global teams on alignment and innovation; Develop client-facing materials and reports; Maintain strong knowledge of research methodologies and ad tech platforms.