Senior Trade Marketing Manager
Core
Develop and execute global trade marketing strategies for premium pet nutrition, focusing on ASEAN, New Zealand, and Australia markets.
Role type
Senior Trade Marketing Manager
Builds
Global trade marketing plans, in-store visibility programs, digital merchandising initiatives, trade events, and strategic partnerships
Domain
Pet nutrition / FMCG
Deliverable
product features
Required skills
Global trade marketing strategy, digital marketing execution, AI tool application, event management, partnership building, channel activation, data analysis
Preferred skills
Master's degree, regional/global exposure, FMCG/consumer goods experience
Technologies
Digital marketing tools, AI-powered insights platforms
Responsibilities
Develop global strategy and trade marketing plans; drive in-store visibility and promotions; plan and manage trade events and exhibitions; develop channel activation programs; integrate digital marketing and AI insights; collaborate with regional sales and distributor teams; track and optimize campaign performance