Events and Go To Market Lead — ANZ
Core
Own and build events and cross-vendor Go-To-Market (GTM) engagement capabilities, creating a permanent library of content for Channel Marketing Managers.
Role type
B2B Events and GTM Lead
Builds
Standardized event infrastructure, branded webinar programs, on-demand content libraries, and customer acquisition engines.
Domain
IT Distribution / B2B Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B event management, digital demand generation, HubSpot campaign execution, project management, data-driven reporting, stakeholder management
Preferred skills
Experience with executive round tables, large-scale conferences, roadshows, and virtual events
Technologies
HubSpot
Responsibilities
Centralize and standardize in-person activation planning and delivery; design and launch recurring cross-vendor webinar programs; build an on-demand content library; partner on customer acquisition engine design; develop invitation and nurture journeys; serve as an execution partner for Channel Marketing Managers
Seniority
Mid-Senior, hands-on IC
