Director, Growth Marketing
Core
Rebuild the demand generation engine for a healthcare experience platform targeting B2B payers and providers, focusing on AI-native campaign orchestration and pipeline generation.
Role type
Director, Growth Marketing (B2B Demand Gen)
Builds
Enterprise-scale demand generation engine and AI-driven marketing workflows
Domain
HealthTech / B2B SaaS
Deliverable
production ML models | product features
Required skills
B2B demand generation strategy, paid search/social/SEO/ABM execution, pipeline metrics analysis (MQL/SQL/SQO), cross-functional partnership, AI agent design, MarTech stack ownership
Preferred skills
HealthTech/FinTech/InsurTech experience, ABM platform expertise (Demandbase/6sense), MCP-first architecture knowledge
Technologies
Salesforce, Pardot, Bizible, Demandbase, Qualified, LinkedIn, LLMs
Responsibilities
Own and optimize the MarTech stack and website; generate pipeline across paid, organic, and ABM channels; test messaging and campaign structures; define KPIs and dashboards for Sales; lead AI-Native Workflow and AEO strategy; partner with Sales, Product Marketing, and RevOps
Seniority
Director, strategic leadership with hands-on execution
