Director, Analytics (Media Advertising/Marketing Science)
Core
Lead digital media measurement and analytics to quantify campaign performance, inform media planning/buying, and drive transformative business outcomes for client brands.
Role type
Director, Analytics (Media Advertising/Marketing Science)
Builds
Data-driven insights, measurement frameworks, and strategic learning agendas for media planning and buying.
Domain
Media Advertising / Marketing Science
Required skills
Media/marketing research, consumer insight, digital advertising analytics, statistical analysis, team leadership, client management, project management, data visualization, syndicated data evaluation, measurement vendor evaluation, KPI development, technology integration.
Preferred skills
Statistical software (SAS, R, Python), relational database concepts, advanced Excel, Tableau, GoodData, Datorama.
Technologies
SAS, R, Python, Tableau, GoodData, Datorama, Microsoft Office Suite, Excel, relational databases.
Responsibilities
Execute and manage best-in-class measurement to inform media buying; Develop, manage, and mentor a team and lead strategic efforts; Lead data-centered learning initiatives to inform optimizations; Execute measurement focused on ad/media effectiveness; Lead and support analytics activities such as modeling and statistical analysis; Proactively educate clients on research, tools, and approaches; Evaluate new and current data partners; Lead media teams using syndicated data and proprietary tools for targeting and budget allocation; Lead discussions around KPI development and technology integrations; Collaborate with clients to establish deep knowledge of business goals; Develop client Learning Agendas and execute test-and-learn roadmaps.
Seniority
Director, strategic leadership & team management
