Media Technology & Data Strategy Lead (all genders)
Core
Define and evolve Beiersdorf's media technology, audience, and data capabilities, acting as the business owner for the GrowthOS platform.
Role type
Senior strategy-level media technology and data lead
Builds
Strategic roadmaps, operating models, and governance frameworks for media technology and data enablement
Domain
Marketing Technology (MarTech), Data Strategy, Audience Intelligence
Deliverable
product features
Required skills
Strategic roadmap definition, platform governance, change management, stakeholder coordination, program management, analytical thinking, commercial mindset
Preferred skills
Experience with enterprise media platforms, digital transformation consulting, AI-enabled planning tools
Technologies
GrowthOS, Epsilon, LiveRamp, Experian, Merkle, CDPs, Clean Rooms, GA4, Adobe Analytics, Microsoft Copilot, ChatGPT