Product Marketing Lead - Trade
Core
Own the positioning and growth of Trading features (swaps, perps, prediction markets, RWA) within MetaMask, the world's leading self-custodial wallet.
Role type
Senior Product Marketing Manager (Trading)
Builds
Trading features and related GTM initiatives for MetaMask
Domain
Web3 / Crypto / DeFi / Financial Technology
Deliverable
product features
Required skills
GTM strategy, product launches, lifecycle marketing, competitive analysis, market research, data-driven decision making, cross-functional leadership, storytelling, user behavior analysis
Preferred skills
Experience with perps trading and prediction markets, experience targeting Asia audiences
Technologies
None explicitly listed
Responsibilities
Define and execute end-to-end GTM strategy for Trading features; Partner with Product leads to shape roadmap priorities; Lead product and feature launches crafting narratives for crypto traders; Drive lifecycle marketing initiatives to increase awareness, activation, and retention; Collaborate with cross-functional teams to deliver integrated campaigns; Strengthen MetaMask's reputation in the Trading community through education and community programs
Seniority
Senior, hands-on IC