Programmatic Analyst
Core
Senior Programmatic Media Analyst leading paid marketing strategy, campaign execution, and optimization for global clients using data-driven decisions.
Role type
Senior IC programmatic media analyst
Builds
Programmatic media campaigns and direct-to-publisher deals
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic DSP platforms (DV360, TTD, Yahoo, Verizon, Xandr, Amazon, Teads, Amobee), Media analytics and reporting, Ad serving tools (GCM, Sizmek), Verificators (IAS, MOAT, Double Verify), Excel, Data Studio, Supermetrics, Power BI, Datorama
Preferred skills
Media planning, Media buying, Creative strategy, Bidding management tools (Marin, Kenshoo, 4C), Paid social media platforms
Responsibilities
Lead development and implementation of strategies through programmatic media buying and direct-to-publisher activities; Lead all aspects of campaign execution including planning, documentation, and asset handling; Coordinate with publishers to set up and handle deals; Proactively identify client growth opportunities; Assist in programmatic and digital media training sessions; Oversee development, rollout, and adherence to programmatic best practices; Develop and maintain relationships with clients; Provide recommendations and optimization strategies; Responsible for campaign optimizations and QA process