Senior Marketing Manager – Brand & Growth (m/w/d)
Core
Building a brand and growth strategy for a digital car subscription service, managing all marketing operations from strategy to execution.
Role type
Senior Marketing Manager (Brand & Growth)
Builds
Digital car subscription platform and brand presence
Domain
Automotive mobility / Digital services
Required skills
Digital marketing strategy, Google Ads, Meta Ads, Performance marketing, Content creation, Social media management, Analytics & KPI optimization, AI tools usage, Brand building
Preferred skills
E-commerce marketing, B2C marketing, SEO, Email marketing, Marketing automation, Graphic and video production
Responsibilities
Develop holistic marketing strategy and growth plans, Manage paid advertising campaigns (Google, Meta), Create content and social media campaigns, Analyze KPIs and optimize customer journey, Utilize AI and automation for marketing efficiency
Seniority
Senior, hands-on IC