Head of Marketing – Brand & Growth (m/w/d)
Core
Building a brand and growth strategy for a digital car subscription service, managing all marketing operations from strategy to execution.
Role type
Head of Marketing (Brand & Growth)
Builds
Digital car subscription platform and brand presence
Domain
Automotive mobility / Digital services
Required skills
Digital marketing strategy, Google Ads, Meta Ads, performance analytics, content creation, brand building, AI tools, budget management
Preferred skills
E-commerce marketing, SEO, email marketing, marketing automation, graphic/video production
Responsibilities
Develop holistic marketing strategy and growth plan, manage paid advertising campaigns, create content and social media campaigns, analyze KPIs and optimize customer journey, utilize AI and automation for efficiency
