Conversion Rate Optimization Manager - Shopify DTC
Core
Own and execute the experimentation strategy across two fast-growing direct-to-consumer brands to influence conversion rates, average order value, and revenue per visitor.
Role type
Conversion Rate Optimization Manager
Builds
Shopify storefronts, paid-acquisition landing pages, sales funnels, on-site offers, and post-purchase upsells
Domain
E-commerce / Direct-to-Consumer
Required skills
CRO strategy, experimentation design, funnel building, statistical analysis, project management, agency management, AI/automation tools, Shopify platform expertise, post-purchase upsell optimization, data visualization
Preferred skills
Subscription business experience, pet brand experience
Technologies
Shopify, Intelligems, AfterSell, Microsoft Clarity
Responsibilities
Maintain prioritized CRO testing roadmap, design and optimize paid-acquisition funnels, execute experiments across websites and offers, write testing hypotheses and evaluate results, brief developers and coordinate implementation, launch and monitor experiments, manage external CRO agency, track and report key CRO metrics, lead weekly CRO meetings, document learnings and improve processes, leverage AI and automation tools
Seniority
Mid-level, hands-on IC