Marketing Lead - Government Industry
Core
Lead global marketing efforts for Logitech's government industry vertical, driving expansion by crafting strategies, creating content, and enabling channel partners to sell IT solutions to government decision-makers.
Role type
Senior B2B vertical marketing lead (government sector)
Builds
Global marketing strategies, integrated campaigns, content collateral, and channel enablement programs for government IT solutions
Domain
B2B Technology / Government IT Procurement
Deliverable
product features
Required skills
B2B vertical marketing, government IT decision-maker marketing, channel marketing, strategic planning, audience insights, content creation, performance analysis
Preferred skills
Experience with government technology procurement regulations, cross-functional collaboration in matrixed organizations, public speaking
Technologies
Marketing analytics tools, content management systems, sales enablement platforms
Responsibilities
Create marketing strategies and integrated campaigns to drive demand; Develop foundational materials including messaging, personas, and customer journeys; Produce and direct content creation (white papers, datasheets, ads); Partner on channel marketing and sales enablement initiatives; Collaborate on industry partnerships and alliance programs; Analyze campaign performance to optimize spend and strategy