Marketing Analytics Lead - Logitech G
Core
Design, implement, and refine advanced reporting methodologies to measure and optimize global marketing initiatives, guiding strategic investments and budget allocation.
Role type
Senior Marketing Analytics Lead
Builds
Marketing performance dashboards, reporting frameworks, and multi-touch attribution models
Domain
B2C Marketing, Data Analytics
Deliverable
dashboards & analysis
Required skills
Advanced analytics, Data governance, Omni-channel analysis, Attribution modeling, Executive presentation, Predictive analytics
Preferred skills
AI/ML applications, Real-time tracking, Change management
Technologies
Tableau, Power BI, Google Analytics, Salesforce, SQL
Responsibilities
Develop and maintain robust marketing performance dashboards and reporting frameworks; Conduct comprehensive omni-channel performance analyses across digital, social, and experiential channels; Implement advanced attribution models to quantify marketing effectiveness; Distill complex findings into actionable intelligence for senior leadership; Partner with cross-functional teams to harmonize data sources and KPIs.
Seniority
Senior, hands-on IC