Associate Director, Audience Strategy & Enablement
Core
Shape how audience insight and Connected Identity are used across media planning, activation and measurement to turn data capabilities into practical value.
Role type
Associate Director, Audience Strategy & Enablement
Builds
Connected Identity adoption and growth across priority EMEA markets
Domain
Media planning, audience strategy, data technology
Deliverable
product features
Required skills
Media planning and activation experience, audience insight interpretation, audience technology familiarity (identity solutions, CDPs, DMPs, clean rooms, Adobe), translating complex data concepts for non-specialists, mentoring and team guidance
Preferred skills
Curiosity about audiences, data and technology, ability to learn unfamiliar platforms quickly
Technologies
Identity solutions, CDPs, DMPs, clean rooms, Adobe
Responsibilities
Support rollout and adoption of Connected Identity across EMEA markets, connect audience strategy with media planning and activation, translate media briefs into audience and data requirements, work with audience/analytics platforms to provide guidance, help teams navigate targeting workflows via documentation and training, build relationships with clients and partners, guide and support colleagues
Seniority
Associate Director, hands-on leadership
