Senior Marketing Technology Engineer (m/w/d)
Core
End-to-end ownership of the MarTech stack for a leading European shoe retailer, managing tracking, tag management, and consent across 34 international markets.
Role type
Senior Marketing Technology Engineer (MarTech)
Builds
MarTech platform components including DataLayer, client/server-side GTM, Consent Management, and analytics integrations
Domain
E-commerce / Retail / Digital Marketing
Required skills
Google Tag Manager (client/server-side), Google Analytics 4, Consent Management tools, JavaScript, SQL, BigQuery, App-tracking integration, Vendor management, Cross-functional project leadership
Preferred skills
Python, First-party tracking concepts, IAB TCF
Technologies
Google Tag Manager, Google Analytics 4, ConsentManager, BigQuery, Meta, Google Ads, Criteo, TikTok, Snap, Pinterest, Adjust, AppsFlyer, Firebase
Responsibilities
Architect and implement MarTech solutions across 34 markets, lead external partners and agencies, ensure data quality and compliance, provide deep tracking analysis, define MarTech strategy
Seniority
Senior, hands-on IC