Manager, Paid Social (B2B)
Core
Day-to-day steward of social media campaign development and activation, translating marketing goals into impactful paid media campaigns on social networks.
Role type
Manager, Paid Social (B2B)
Builds
Paid social media campaigns for B2B clients
Domain
Digital Marketing / Social Media Advertising
Required skills
Paid social campaign management, Facebook & Twitter ads platform expertise, API and self-serve tools proficiency, team leadership and mentoring, project management, data analysis and reporting, strategic planning, KPI tracking, campaign optimization, client presentation skills
Preferred skills
Traditional and interactive media planning knowledge, Microsoft Excel proficiency, experience with platform-native automation and AI-driven optimization
Technologies
Facebook Ads, Twitter Ads, API tools, Self-serve ad platforms, Microsoft Office Suite, Excel
Responsibilities
Direct and manage daily workflow of paid social campaigns including proposal development, activation, and post-buy recaps; Mentor and develop team members; Compile data across social platforms to create weekly/monthly reports with insights; Monitor social media trends and advertising formats; Oversee application of platform-native automation and AI-driven optimization; Translate AI-assisted insights into strategic optimization plans; Develop action plans for achieving social media success metrics; Lead check-ins on campaign performance and track against KPIs; Create and deliver presentations to clients and internal teams showcasing strategy and results.