Communications Specialist
Core
Lead external communication execution with a specific focus on paid media, ensuring brand consistency and optimizing digital campaign performance.
Role type
Senior external communications specialist (paid media focus)
Builds
External communication campaigns and digital paid media initiatives
Domain
Digital marketing and paid media
Required skills
Meta Ads, Google Ads, LinkedIn Ads, advanced Excel, A/B testing, digital performance tracking, video editing, graphic design, budget management
Preferred skills
None stated
Technologies
Meta Ads, Google Ads, LinkedIn Ads, Adobe Premiere, CapCut, Illustrator
Responsibilities
Plan, execute, and optimize paid media campaigns; manage external communication initiatives across organic and paid channels; define advanced segmentation and remarketing strategies; analyze campaign performance using KPIs; produce detailed performance reports; coordinate with global content and creative teams; record and adapt video and graphic content; manage media budgets.
Seniority
Mid-level, hands-on IC