PG India - Director- Media Planning
Core
Designing innovative media strategies and plans to ensure client marketing campaigns reach target audiences effectively across TV, digital, print, and OOH channels.
Role type
Director-level media planning lead
Builds
Integrated media plans and campaign strategies for global/regional accounts
Domain
Digital & Traditional Media Marketing
Required skills
Strategic media planning, data analysis, BARC software proficiency, client relationship management, project management, team leadership, integrated marketing knowledge, critical thinking, MS Office proficiency
Preferred skills
Experience with TAM/MAP software, digital ecosystem knowledge, consumer insight analysis, tight deadline management
Technologies
BARC, TAM, MAP, MS Excel, MS Word, MS PowerPoint
Responsibilities
Analyze data to design innovative media strategies; Assess suitability of different media types for specific markets; Develop media plan options based on client objectives; Analyze post-campaign results and recommend refinements; Interact with internal/external partners to implement media plans; Collect and analyze information on various media channels; Work closely with clients to determine best-fit media channels; Ensure correct deployment of brand campaigns and application tools.