Associate Director, Analytics - Media
Core
Design and lead modern measurement plans and roadmaps, applying data-driven insights to media planning, investment, and measurement processes for clients.
Role type
Senior IC Associate Director, Media Analytics & Insights
Builds
Measurement plans, advanced analytics projects, and strategic account direction for media/marketing investments
Domain
Digital Media, Marketing Analytics, Advertising Technology
Deliverable
dashboards & analysis
Required skills
Marketing analytics strategy, BLS studies (DV360, Search Lift, OOH), Cross Channel BLS, MMM, SQL, Data visualization, Client management, Project leadership, Marketing technology implementation, Critical thinking, Communication
Preferred skills
Quantitative education (Statistics, Economics), Agency experience, Programmatic audience buying, Digital media buying
Technologies
DV360, Amazon BLS, TikTok BLS, Kantar, Dynata, DISQO, Lucid, IPSOS, Nielsen, Analytic Partners, Tableau, Datorama, PowerBI
Responsibilities
Lead in-campaign learning agendas and test design (A/B, multi-cell, pre/post); Scope and direct advanced analytics projects; Consult with senior client leaders to define business questions; Build presentations translating complex analytics into actionable insights; Guide planning teams on data-driven investment decisions; Manage deliverables against project plans.
Seniority
Senior, hands-on IC with leadership responsibilities
