Strategy Director, Global Planning
Core
Leading the development and deployment of global brand strategies for client brands (Haleon) within the Publicis Media agency, blending media, data, and technology to drive consumer connections and brand growth.
Role type
Senior IC strategy director (global planning)
Builds
Global brand strategies, communication strategies, and thought leadership programs for clients
Domain
Marketing & Media Planning
Deliverable
product features
Required skills
Strategic planning, media planning (on/offline), data-driven insight development, client management, agency collaboration, stakeholder influence, communication strategy
Preferred skills
Emotional intelligence, change management, cross-market collaboration, oratory skills
Technologies
Data platforms, media planning tools
Responsibilities
Develop and deploy global brand strategies on a day-to-day basis; collaborate with Publicis teams in core markets to integrate best practices; orchestrate collaboration with creative agencies to deliver communications and thought leadership programs.
Seniority
Senior, hands-on IC