Strategy Director
Core
Lead global strategy for the beauty and wellness sector, developing cultural campaigns and social-first plans for major consumer brands.
Role type
Senior IC strategy director (beauty & wellness)
Builds
Global creative campaigns and strategic plans for beauty and wellness clients
Domain
Advertising / Beauty & Wellness / Social Media
Required skills
strategic planning, social media strategy, influencer marketing, cultural insight mining, project management, creative thinking, paid media integration, presentation skills
Preferred skills
experience in creative agency settings, familiarity with female power brands, understanding of 360 campaign execution
Technologies
social tools, paid media platforms
Responsibilities
Lead development of bespoke strategic plans aligned with client goals; collaborate with clients to understand business and brand ethos; conduct research to identify emerging trends and influencers; partner with creative and account teams for campaign integration; emerge as a thought leader within the agency and industry; develop innovative social strategies rooted in culture; recognize opportunities to amplify trends for clients.
Seniority
Senior, hands-on IC