EU eTail TikTok Shop Focus - Channel Manager
Core
Lead the creation and implementation of a winning go-to-market strategy for TikTok Shop and Live streaming platforms across Europe, scaling success to drive growth in reach, engagement, and sales for Logitech products.
Role type
Senior Social Commerce Channel Manager (Europe)
Builds
TikTok Shop presence and Live streaming initiatives for Logitech products in European markets
Domain
Social Commerce / E-commerce / Digital Marketing
Deliverable
product features
Required skills
Digital Marketing, Social Media, eCommerce, Strategic Business Planning, Integrated Marketing, Financial Modeling, Agency Management, Platform Knowledge (algorithms, features, trends)
Preferred skills
Experience with TikTok Shop, Live streaming platforms, Go-to-Market strategy execution
Technologies
TikTok Shop, Live streaming platforms
Responsibilities
Develop and manage TikTok Joint Business Plans (JBPs) with TikTok Europe teams and agencies; Lead integrated marketing initiatives leveraging TikTok's full-funnel capabilities; Collaborate with Regional/Local Marketing and Commercial teams; Implement Go-to-Market strategies incorporating pricing, product portfolios, logistics, content creators, advertising, and analytics; Align with Regional & Global financial models for social commerce and live-streaming initiatives; Manage EU social commerce agencies; Support the expansion of TikTok Shop into new markets in Europe.
Seniority
Senior, hands-on IC