Associate Manager, Consumer Integrated Marketing - New Verticals Habituation
Core
Lead integrated marketing strategies to drive customer habituation and retention for DoorDash's New Verticals (Grocery, Alcohol, Retail, Convenience) across on- and off-platform channels.
Role type
Associate Manager, Consumer Integrated Marketing
Builds
Full-funnel marketing campaigns and GTM plans for New Verticals categories
Domain
Consumer Goods / Food Delivery / Retail
Deliverable
product features
Required skills
Marketing strategy, Growth marketing, Lifecycle strategy, Cross-functional influence, Data-driven decision making, Value narrative development, Audience insight analysis
Preferred skills
Paid marketing, SEO/SEM, Lifecycle optimization
Responsibilities
Define strategy and roadmap for repeat engagement; Build and execute full-funnel campaigns; Act as the voice of the customer to inform product roadmaps; Collaborate cross-functionally with Brand, Creative, Retention, and Product teams; Track metrics and competitive insights to evolve customer value propositions
Seniority
Mid-level Manager, hands-on IC